A unit of Himalaya Group of Industries
"A jewel is luxury. A jewel carrying a memory, a promise, and a story becomes Beyond Luxury."
Jaipur, the world's coloured gemstone capital, is where we are rooted. Our family has worked with master artisans, gem traders and craftspeople for decades. We bring you certified diamonds and fine jewellery crafted with genuine care, at honest pricing.
Every diamond independently graded by the world's most trusted gemological institutes
100% ethically sourced with documented chain of custody and full treatment disclosure
Full value buyback on all pieces — a commitment that lasts beyond the purchase
Direct access to Jaipur's master artisans means exceptional quality at competitive pricing
From Rohan, Founder
My family has been in the manufacturing business in Jaipur since 1985. I grew up around suppliers, artisans, gem traders, and craftspeople. And yet, searching for jewellery for my own wedding, I still couldn't find what I was looking for. Not because it didn't exist. Because somewhere along the way, the industry had quietly separated two things that should never be apart: exceptional quality and honest pricing.
So I designed Ritika's engagement ring myself. For one person. Not a catalogue, not a trend. That decision became the beginning of Beyond Luxury.
Ritika co-founded this brand with me, not just as a designer, but as someone with deep industry knowledge, a sharp understanding of what people truly want, and a long-held conviction that luxury should never come at an ethical cost.
Our Jaipur roots give us direct access to master artisans and suppliers most brands simply cannot reach. Beyond Luxury is the first thing we built together as a married couple. Born from love. Grounded in craft. Built to last.
With warmth, Rohan & Ritika
Begin Your Journey
Complete sets featuring certified lab-grown and natural diamonds — necklaces, earrings, and matching suites for every occasion.
↗Natural polki diamond jewellery set in 18K & 14K gold, rooted in Jaipur's royal artisan tradition.
↗Engagement and statement solitaires crafted around IGI-certified diamonds in your chosen cut, colour, and carat.
↗Contemporary diamond mangalsutras that honour tradition while speaking a modern design language.
↗From delicate diamond drops to grand emerald chokers, each necklace is a work of art in certified gold.
↗Diamond bangles, tennis bracelets, and gold kadas — made to be worn every day, cherished forever.
↗Certified loose diamonds in all shapes, sizes, and grades, for collectors, investors, and bespoke commissions.
↗Emeralds, rubies, sapphires, tanzanite, and more, sourced from the world's finest origins with full disclosure.
↗Every stone independently graded and fully disclosed. We never blur the line on any stone, in any market.
Diamonds for setting work and bespoke commissions, supplied as matched sets or open parcels, with custom cuts and shapes produced to your requirement. IGI-certified CVD diamonds are ethically sourced, honestly priced, and identical in every physical and optical property to mined diamonds.
Natural and laboratory-grown coloured gemstones supplied loose and in volume from Jaipur, the world's coloured gemstone capital. Origin and treatment are stated on every parcel, without exception.
We work exclusively with the world's most respected gemological laboratories. Our certifications are your guarantee of authenticity, quality, and enduring value.
Leading institute for laboratory-grown and natural diamond grading. Recognised globally for precision and consistency across all markets.
The world's foremost authority on diamonds and gemstones. GIA created the 4Cs standard, the gold standard for diamond grading worldwide.
All gold jewellery carries BIS hallmarking, certifying the purity of every piece in 14K and 18K gold — India's mandatory gold standard.
CVD and HPHT diamonds are always stated as laboratory-grown. Every coloured stone carries full treatment disclosure. We never blur the line.
Three catalogues covering our full range, from diamond jewellery sets and heritage polki pieces to loose diamonds and coloured gemstones for B2B and bespoke clients.
Complete range of certified lab-grown and natural diamond jewellery sets in 14K & 18K gold. Necklaces, earrings, bangles, mangalsutras and more.
Natural polki diamond jewellery rooted in Jaipur's royal artisan tradition, signature heritage sets in 18K & 14K gold.
B2B trade catalogue for CVD, HPHT and natural diamonds, and precious and semi-precious coloured gemstones. Custom cuts available.
From Jaipur's storied bazaars to your living room, we deliver an experience, not just jewellery. Every order is packaged with care, fully insured, and delivered to your doorstep anywhere in the world.
Video or in-person session with our founders, Rohan and Ritika
We source or craft your piece from Jaipur's finest ateliers and artisans
IGI or GIA certification and rigorous quality inspection before despatch
Insured, tracked, white-glove delivery to your doorstep, worldwide
"The sapphire set I commissioned is breathtaking. The IGI certificate, the packaging, the personal video call with Rohan, everything was flawless. Truly beyond luxury."
"I've bought jewellery from London, Geneva, Dubai. Nothing compares to what Beyond Luxury delivers. The polki set arrived in the most exquisite packaging. My wife was in tears."
"The bespoke engagement ring they crafted was beyond anything I imagined. From the initial sketch to delivery in London, the entire experience felt like magic. Ritika's eye for design is exceptional."
"As a wholesale buyer, trust is everything. The certification, origin documentation, and consistent quality have made Beyond Luxury our first choice for diamond sourcing from Jaipur."
Our founders are available for private consultations, in person in Jaipur or via secure video call anywhere in the world. Tell us your vision, and we'll bring it to life.
Jaipur, Rajasthan, India
Your inquiry has been received. Rohan or Ritika will be in touch within 24 hours.